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LIFESTYLE PR CREDIBILITY FOR BRANDS THAT WANT TO BE TALKED ABOUT & DESIRED...
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PR VISIBILITY FOR WOMEN WHO HAVE TRANSFORMED AND WANT TO BE SEEN & VALUED...
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Most lifestyle brands don’t fail because they’re not good enough, they fail because no one is talking about them.
I create the kind of PR that puts your business where it should already be: in the conversations, the features, and the visibility your competitors are quietly taking. This isn’t about getting some press, it’s about making your brand impossible to ignore. I position you so you stop blending in with every other similar business and start becoming the obvious choice. That means media coverage that builds credibility, storytelling that makes people care, and strategic visibility that drives enquiries, bookings, and demand. If your brand isn’t being seen, it’s being replaced by one that is. If your lifestyle brand has become unclear, inconsistent, or simply invisible in a crowded market, I will help you rebuild your presence, sharpen your identity, and elevate your profile so it attracts real opportunity. I work with fashion, beauty, hospitality travel and leisure brands across all digital and traditional media platforms and am proficient in AI marketing tools and applications. This isn’t about vanity PR — it’s about strategic visibility that builds credibility, authority, and demand, and turns attention into tangible results for your business. |
Women in their 50s are one of the most powerful yet consistently overlooked audiences in media, marketing, and business. Despite having financial independence, lived experience, and real buying power, we are still underrepresented, mislabelled, or completely ignored in favour of younger demographics. We are women who are evolving, reinventing, building businesses, caring less about approval, and more about authenticity and impact. This is a generation that is not winding down, it is resetting. Yet the market still us them as invisible when in reality we are often at our most confident, self-aware, and ready to invest in ourselves, our health, our image, and our next chapter. That gap is exactly where opportunity sits. Women over 50 are not a niche we are an untapped force, and the brands and platforms that recognise this first will be the ones that win.
AMANDA MOSS PR is a multi award-winning public relations service helping women over 50 step into visibility, confidence, and paid opportunity in their next chapter. I specialise in reinvention visibility, positioning women who are starting again so they are seen, heard, and taken seriously. If you’ve lost your identity along the way and don’t know how to show up or be visible in today’s world, I help you rebuild your presence, your confidence, and your profile & and turn it into opportunity. This isn’t about vanity PR—it’s about visibility that drives results. |
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Awards & Recognition
You’re Going to Die, So Do It Anyway (Beyond Boundaries Reads Award Winner, 2025) |
"Amanda is a focused and driven businesswoman who will knock down doors and take your business to the next level. She is fearless and will champion your business to the highest level. Her Lifestyle events are always a huge success and additionally impacted positively on your business growth. Without a doubt Amanda will help your business growth."
Suzie Orr, The Suzie Orrsome Foundation |
SERVICES:
PR & Media
Media coverage, press features, positioning
Brand Visibility
Strategy, credibility, audience growth
Events & Launches
Fashion shows, launches, award events
Personal Storytelling
Autobiographies & personal brand PR
PR & Media
Media coverage, press features, positioning
Brand Visibility
Strategy, credibility, audience growth
Events & Launches
Fashion shows, launches, award events
Personal Storytelling
Autobiographies & personal brand PR
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