The Difference Between Marketing, PR and Advertising
Marketing and PR...
It rolls off the tongue like fish and chips, gin and tonic…. You get the gist. And like the aforementioned they are a great partnership that compliment each other. And they are also quite different. Let’s not get confused.
So, what’s the difference? PR is all about selling the company’s image through positive communication between the company and public. They do this with an effective strategy, namely through the media. Marketing is all about selling the company directly to the customers to get instant revenue.
The marketing plan should include a PR strategy as well as advertising, social media and promotions all wrapped up in one. Marketing is focused on selling whereas PR is focused on maintaining a positive reputation for the company as a whole.
Differences between marketing and PR:
Function The two industries have different functions. The function of public relations is to build favorable relationships with the organization’s key publics. Marketing is about promoting and selling products or services, including market research and advertising.
Target audiences Marketing and PR strategies target different audiences. Marketing's target is the customer. Marketers work really hard to meet customers’ needs. In PR, audiences consist of a range of publics (customers, employees, suppliers, investors, media, etc.), who collectively support the organization's objectives.
Strategy success metrics Both marketing and PR professionals measure the success of their campaigns after their implementation. A successful marketing campaign would be one that meets sales targets and results in profit and high ROI. Public relations professionals define success through the mutually beneficial relationships they’ve built with key audiences and media which cannot be measured by sales.
Both marketing and public relations industries serve to achieve a company’s goals and fulfill its mission. Understanding the differences between the two helps companies craft their strategies, better aiming them at different target audiences with specific focus and results in mind. Savvy marketing and public relations professionals should integrate marketing and PR into their strategies to achieve organizational success.
The mistake that many people make when they hire a PR professional is they expect them to bring in sales for the business. Of course all businesses depend on sales to keep the cashflow going to pay for the business overheads but it’s the sole responsibility of the PR manager to establish and maintain good relations with people around the business. That is all. However when PR people do their job properly they should create a reaction that will drive customers to the company. Ultimately though, the role of PR is to make use of the media to spread a positive message about their client
Marketing and sales involve the need to spend money through advertising, whereas with PR there is no need to spend money, their role is to spread good news and positivity through press releases and building relationships with people. Which in turn creates trust and will bring people to the client. People do business with people they like and trust.
That's all for your monthly guide! Make sure you watch my video above for more guidance and use this information to inform your marketing and PR strategies going forward. Your upcoming guides will help you learn how to build out these strategies to be successful and live the life you love!